Surftech signs on as Title Sponsor of the 2010 Kalamalka Classic SUP Race

The latest from Kalavida Surf Shop in Vernon, about their upcoming Kalamalka Classic SUP (Stand Up Paddleboard) Race Weekend…

Kalavida Surf Shop, BC – May 17, 2010 – We are excited to announce that Surftech has signed on as Title sponsor of the 2010 Kalamalka Classic SUP Race, held June 19-20 on scenic Kalamalka Lake, BC. The two-day event includes a short course, long course, gear demos and a festival-like atmosphere that will appeal to new and competitive athletes, guests and spectators. Gatzke’s Farm Market will serve as race headquarters and the food and entertainment hub for the inaugural Stand Up Paddle Board race – the first of it’s kind in the province and the first major SUP Race in Canada.

The race is organized by the crew at Kalavida Surf Shop and you can expect some fun and a few surprises during the weekend. “My first SUP board was a Surftech Laird and it’s still my go-to ride so we’re excited to have them onboard (literally) to support the event. The Okanagan region is quickly gaining recognition as a premier destination for SUP and Surftech will be a big part of that growth – Paddle on!” said Kevin O’Brien, event race director.

Surftech will be showcasing their impressive line that goes deeper than just the popular Laird line and they hope to have a couple of race-specific boards on hand for demos. “I could not be more stoked to be a part of what will undoubtedly become the premiere SUP event in Canada! Kevin and Kalavida are the real deal, SUP Ohana!” added Bodie Shandro – Surftech Canadian Brand Manager.

Get all of the details on the race through the OK SUP website and watch for coverage on various websites including OK SUP, Stand Up Paddle Magazine, and more. The event is open to new and experienced SUP’ers and a great chance to try out new gear and stand up paddle board racing for the first time.

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