Icon Sports named as Exclusive Canadian Distributor for Rogue SUP

Vancouver, BC (March 16, 2011) – Icon Sports Group is excited to announce
that they have been named as the exclusive Canadian distributor of Rogue
Stand Up Paddleboards. Active distribution for the brand is already
underway and Rogue SUP enters the Canadian market with an impressive line
of boards and paddles that feature hot graphics and quality construction –
A combination that will set the brand apart in a market that will
experience tremendous growth this year.

In addition to their popular ‘All-Water’ boards for the everyday user,
they have added a full-blown race division to their quiver including the
12’6 ‘Outlaw’ and a new 11’3” ‘Drifter’ board with rugged forest artwork
that is exclusive to the Canadian market. And while their graphics help
them stand out on the board rack, Rogue is the first company to offer
female-specific boards, designs and artwork for a segment that represents
almost 50% of the market.

“We had a chance to test the brand in Canada last year with success and
we’re excited to now offer our complete line to dealers across the great
white North” says Rick Karr, Owner of Rogue. “We feel confident that Icon
Sports will represent our brand and even help us develop our line to
further reflect the demands of the Canadian market” he adds. The brand,
which emphasizes fun, fitness and lifestyle, has been growing
exponentionally in the US and has recently expanded to Europe and South
America.

The official launch of the brand happens this weekend at the Outdoor
Adventure Show held at the Vancouver Convention Centre, March 18 & 19th.
With a booth located across from the whitewater pool, they will introduce
the brand to the market and host a number of events including on-water
demos and contests. The following week, Rogue will receive more exposure
at the Calgary Outdoor Adventure Show.

Stand Up Paddleboarding (SUP) is the fastest growing water sport in North
America and has quickly evolved from its surfing roots into flatwater
cruising on the oceans and lakes and most recently to the rivers on rapids
and whitewater. To help promote the brand in Canada, Icon Sports and Rogue
will announce the signing of their first Canadian brand ambassador this
week and you’ll get a chance to meet them on CityTV’s Breakfast Television
program, Friday March 17 betweem 6-8:30am.

About Rogue SUP (San Clemente, CA)

Rogue Stand Up Paddleboards is a “SUP only” company focused on the design,
development and production of quality Stand Up Paddle board products for
surfing, flatwater racing, cruising and rivers. Our graphically drenched
All-Water boards have broad appeal and our HollowTEC™ Carbon and SpeedTEC™
Carbon Race constructions put our race and touring boards at the front of
the pack. (www.roguesup.com).

About Icon Sports Group

Canada’s leading edge SUP distribution and marketing group. We help
brands grow in Canada’s unique environment that extends beyond just
distribution and sales. We are a marketing savvy group that allows us to
promote each brand according to their core values and brand direction.
Icon Sports is the exclusive Canadian distributor of Rogue SUP.
(www.iconsports.ca).

More information:
www.iconsports.ca
Dealer Sales: BC, AB, SK (Ian Nelson Agency – iannelsonagency@gmail.com)
Dealer Sales: ON (Scott Young 426 Inc. Sales Agency – scott@fourtwentysix.ca)

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